Every year, our procurement team heads to Expo West, the ultimate destination for discovering what’s new and next in the world of healthy, organic, and natural foods. It’s our annual mission to scout out the most exciting snacks that you—and your employees—are going to love. This year didn’t disappoint. We’re seeing a wave of innovation and a few returning champions that are clearly here to stay. From the continued rise of prebiotic and functional beverages to the growing focus on regenerative farming, the Snacking Trends in 2025 are shaping up to be both bold and better-for-you. We’ve already placed our sample orders and can’t wait to share the standouts with you!
Functional Beverages: The New Office Staple
In today’s health-conscious work environment, functional beverages have become a popular choice for professionals seeking wellness boosts throughout the day. These drinks, enriched with ingredients like adaptogens, probiotics, and nootropics, offer benefits ranging from enhanced focus and energy to stress reduction and immune support. Brands are innovating rapidly, introducing products that cater to these needs, making it easier than ever to find a beverage that aligns with personal health goals.
The shift towards functional beverages in the office is also influenced by changing social norms. With a decline in alcohol consumption, especially among younger demographics, there’s a growing preference for drinks that provide health benefits without compromising on taste. As one of the popular Snacking Trends in 2025, we’re seeing an increased availability of non-alcoholic, wellness-focused beverages at workplace gatherings and in office pantries.
Expo West Highlights:
Cove Soda
Bursting with bold flavors, this zero-sugar soda is packed with flavor and function. They’ve created the first-ever zero sugar soda made with probiotics and a proprietary plant blend to sweeten your drink. Always natural, never artificial. It’s soda, reimagined. Naturally sweetened and colored, Gluten free, non-GMO, caffeine free.
PLEZi Nutrition
Changing the way we drink for the better. Co-Founded by former First Lady Michelle Obama, PLEZi is all about big flavor, real ingredients and zero added sugar in every sip. They make drinks that bring good vibes with more flavor and no nonsense.
Be Amazing Greens
Be Amazing is a wellness company committed to making comprehensive well-being accessible to all. They were founded three best friends brought together by one lifesaving chemotherapy treatment. Their new ready-to-drink greens are packed with 10 fruits and vegetables to help give you the nutrients and energy to feel your best. Shelf stable, gluten-free, vegan, no artificial colors or dyes.
Huel
A team of experienced Nutritionists and Product Development Specialists develop all Huel products. Huel (Human + Fuel) is a nutritionally complete food. This means every Huel meal contains a balance of all 27 essential vitamins and minerals, protein, essential fats, carbs, fiber, and phytonutrients in a single product. From Vitamin and Energy Drinks, Greens & Superfood Powders and ready-to-drink meals, they make it convenient to get all the daily nutrients you need.
Snack Strong: Why High-Protein Office Snacks Matter
Protein plays a key role in keeping energy levels stable, curbing hunger, and supporting overall well-being. Including protein in snack items helps slow digestion, which means you feel fuller longer—an essential factor for avoiding that mid-afternoon crash or reaching for less nutritious options. It also supports muscle maintenance, immune function, and cognitive performance, making it especially valuable for busy workdays or active lifestyles. Choosing protein-rich snacks is a smart, satisfying way to nourish your body between meals. The snacking trends in 2025 showed a steady stream of protein-rich choices as well as innovative vegan offerings.
Our Current Staple Offerings:
Field Trip
Field Trip is a fast-growing brand formed by 3 friends out of a NYC apartment in 2010 who saw a need to transform meat snacks alternatives in a broken marketplace after tasting their first craft jerky on the ski slopes in Vermont. They are a healthy lifestyle brand aimed at providing delicious and versatile snacks that complement a large variety of on-the-go consumers. Today, Field Trip offers a robust line of meat snacks made with grass-fed beef, no added MSG, no nitrates or corn syrup.
Think Jerky
Think Jerky® only uses sustainably-raised 100% grass-fed beef or 100% natural turkey with no added hormones or antibiotics. All of their ingredients are gluten-free and paleo friendly.
Expo West Highlights:
Wunder Eggs by Crafty Counter
Who says you can’t have your egg and eat it too? Eating plant-based meals for breakfast, lunch and dinner is now more fun that ever with WunderEggs—the most true-to-life vegan eggs ever made! Their mission is to create products that are mindful of how we nourish our bodies and in turn, mindful of how we’re impacting the environment.
Yo Egg
Egg-scuse Me, Yo Egg is here to shake things up! One perfect, runny yolk at a time… Yo Egg is on a mission to become the largest and most sustainable egg producer in the world, without the use of chickens. They think that their first-of-their-kind, runny-yolk-like-you-wouldn’t-believe products have the potential to change the egg industry. Kosher, vegan, and gluten-free.
With Love From Dubai: Pistachios Takes Center Stage
The pistachio cream trend, originating in Dubai, has rapidly gained global popularity, influencing snack offerings worldwide. The trend began with Fix Dessert Chocolatier in Dubai, which introduced a chocolate bar filled with creamy pistachio, tahini, and crispy kunafa (shredded phyllo dough). This unique combination offered a rich, nutty flavor with a satisfying crunch, capturing the attention of food enthusiasts. Social media platforms, especially TikTok, played a significant role in propelling this dessert to international fame, with videos showcasing the bar’s gooey, vibrant green filling garnering millions of views. Now, we’re seeing pistachios debuting in some of the staple-worthy snacking trends in 2025.
Expo West Highlights:
Peppertux Pistachio Cream
The world’s one and only vegan pistachio cream! Peppertux took the most underrated nuts and turned ‘em into a delicious addition to your daily routine. This jar is not only handcrafted with power-packed, vegan, gluten-free and all-natural pistachios, it’s also made from the tastiest kind – Turkish pistachios (PDO).
TÁCHE Pistachio Milk
TÁCHE believes in a world of happy mediums. In creaminess that comforts but never burdens, versatility that has the strength to stand alone. In taste that demands cravings but never remorse, a sip from a carton, a bite from a spoon or a slurp from a straw. A natural yet sweet treat, a smooth yet frothy solution, a choice that has everything except compromise. A reason to look forward to milk again.
Clean Crunch: The Rise of Seed Oil-Free Snacks
As snackers become more ingredient-aware, the spotlight has turned toward seed oils—and not in a flattering way. A growing number of snack brands are responding to concerns about highly refined seed oils like soybean, canola, and sunflower oil, which are often used in processed foods due to their low cost and long shelf life. Critics argue that these oils, when heavily processed, can be inflammatory or overly rich in omega-6 fatty acids. As a result, one of the biggest snacking trends in 2025 is the wave of brands is proudly going seed oil–free, opting instead for alternatives like avocado oil, olive oil, or coconut oil. These options not only cater to wellness-conscious shoppers but also often bring cleaner labels and elevated flavor profiles.
Our Current Staple Offerings:
Jackson’s Honest
Not all oils are created equal! Jackson’s Honest only uses premium avocado to cook their snacks. These better-for-you fats come directly from nature and have been used by humans for thousands of years. All of Jackson’s Honest chips are made with non-GMO potatoes and are cooked low and slow, maintaining the stability and integrity of the oil’s healthy fats. Avocado oil is well known to provide a wealth of health benefits, including antioxidant and anti-inflammatory properties.
Expo West Highlights:
Daily Crunch
Daily Crunch is the upscale nut… Through a special multi-step process, their almonds are soaked in purified water, to activate or “sprout” the nuts and then dehydrated. This makes their snacks Uniquely Crunchy™ and delicious. Made with clean ingredients and seed oil-free.
A Blend of Tradition and Trend: The Rise of Matcha and Hojicha Lattes:
Matcha and hojicha lattes have surged in popularity, captivating consumers with their unique flavors and health benefits. Matcha, a finely ground green tea powder, offers a vibrant hue and a rich source of antioxidants, making it a favorite among health-conscious individuals. Its versatility has led to its inclusion in various beverages, from traditional lattes to innovative concoctions like matcha lemonades and smoothies.
Hojicha, on the other hand, is a roasted green tea known for its toasty aroma and lower caffeine content. Its comforting flavor profile has made it a sought-after alternative for those seeking a milder, yet flavorful, beverage. The rise of plant-based milks has further propelled the popularity of both matcha and hojicha lattes, catering to vegan and dairy-free consumers.
The global appeal of these Japanese teas is evident in their integration into café menus worldwide, blending traditional flavors with modern café culture. As consumers continue to explore diverse and healthful beverage options, matcha and hojicha lattes stand out as flavorful choices that honor tradition while embracing contemporary tastes. Both have placed as popular snacking trends in 2025.
Expo West Highlights:
Pop & Bottle
Pop & Bottle believes your daily coffee ritual should be purposeful, nourishing, and gratifying. It’s not just a cup of coffee, it’s a moment of indulgence, an act of self-care. Pop & Bottle debuted their Strawberry Matcha Latte, coming soon!
New Matcha Love + Green Tea by Ito En
Matcha Love’s latest release combines traditional whole leaf matcha with green tea in 5 flavors: Unsweetened, Sweetened, Sweetened Passionfruit, Unsweetened Ginger, and Sweetened Strawberry. ITO EN believes green tea is a gift nature has given to us to share with others. They create stability for their tea farmers and maintain consistent standards of environmental protection.
Rocket Pop Revival: A Nostalgic Flavor with a Modern Twist
There’s a new flavor trend taking off—and it’s bursting with summer nostalgia. Inspired by the iconic red, white, and blue Rocket Pop popsicle, this playful blend of cherry, lemon-lime, and blue raspberry is popping up in everything from energy drinks to craft sodas and even hard teas. Beverage brands like Twisted Tea, Alani Nu, and Great Lakes Brewing Company are embracing the trend, while snack innovators and restaurants—like Cracker Barrel’s Rocket Pop Mimosa—are reimagining the flavor in creative, unexpected formats. With its bold colors, sweet-tart taste, and throwback charm, Rocket Pop isn’t just a flavor—it’s a vibe. For brands and consumers alike, it’s a celebration of carefree summer days, now bottled, canned, or poured into a glass. And its one of the hottest Snacking Trends in 2025.
Expo West Highlights:
Cove
We’ve mentioned Cove under Functional Beverages, but we had to list them again. They may have just created your new summer obsession! Their nostalgia-fueled Ice Pop soda takes you back to running through the sprinkler and warm summer nights. Whether you’re crushing a can by the pool or bringing a pack to the local BBQ, Ice Pop is sure to be the drink of the summer.
Hint Summer Classics
Hot summer days. Cool iconic flavors. Inspired by frosty treats we all know and love, every vibrant flavored water in Hint’s Summer Classics Variety Pack is made without calories, sugar, or sweeteners — so you can hydrate your way to sun-kissed summer memories with nothing holding you back. This lineup includes Cherry Berry Burst: Ripe cherry with a blast of raspberry and lime to rocket you back in time.
The Spicy Flavor Surge: A Bold New Era in Snacking
Spicy flavors are igniting the snack and beverage industry, driven by a growing consumer appetite for bold and adventurous tastes. Younger generations, particularly Gen Z and Millennials, are at the forefront of this trend, seeking out snacks that deliver a fiery kick. Brands are responding with innovative offerings that blend heat with unexpected elements. For instance, Kettle Brand has introduced a limited-edition Chili Crisp potato chip, inspired by the popular Asian condiment known for its spicy, umami-rich profile. Similarly, Goldfish has launched a Spicy Dill Pickle flavor, catering to those craving a tangy heat.
The “swicy” trend—combining sweet and spicy flavors—is also gaining momentum. Starbucks has embraced this by offering Spicy Lemonade Refreshers in flavors like Spicy Dragon fruit, blending citrusy sweetness with a chili kick. This fusion appeals to consumers looking for complex flavor experiences that excite the palate.
As the demand for spicy and swicy flavors continues to rise, expect to see more brands experimenting with heat, offering products that not only satisfy cravings but also provide a sensory adventure.
Expo West Highlights:
Uglies Hot Honey
Uglies® Hot Honey Sweet Potato Chips have the sweet heat that has everyone buzzing! Enjoy the crispy goodness of honey-dusted sweet potato chips stung with a touch of habanero and ignite your taste buds while rescuing potatoes from food waste at the same time! Gluten-free, nut-free, Kosher and non-GMO.
Top Fox Nashville Hot Honey
Ignite your taste buds with Top Fox Snacks’ Pop-Roasted Nashville Hot Honey Pumpkin Seeds. Immerse yourself in the bold and spicy flavors of Nashville hot sauce, perfectly balanced with a touch of sweet honey, creating a fiery and satisfying snacking experience! Pop-roasted for a satisfying crunch, infused with sweet honey and top 9 allergen-free. Made with USA grown organic pumpkin seeds, this keto and paleo friendly snack delivers the perfect balance of spicy and sweet.
Going Against the Grain: The Rise of Grain-Free Snacking
The grain-free movement is gaining momentum in the snack industry and is one of prominent snacking trends in 2025, driven by consumers seeking cleaner labels, digestive wellness, and alternatives to traditional grains. This trend is particularly appealing to those following paleo, keto, or gluten-free diets, as well as individuals with sensitivity to grains.
Brands like Siete Foods have been at the forefront, offering grain-free tortilla chips made from cassava flour, providing a satisfying crunch without conventional grains. Their success underscores the demand for innovative, grain-free options that don’t compromise on taste or texture.
The appeal of grain-free snacks lies in their alignment with several consumer priorities:
- Digestive Health: Many consumers report improved digestion when reducing grain intake, prompting a shift toward grain-free alternatives.
- Clean Label: Grain-free products often feature short, recognizable ingredient lists, resonating with the desire for transparency and simplicity in food choices.
- Functional Nutrition: Grain-free snacks frequently incorporate nutrient-dense ingredients like nuts, seeds, and alternative flours, offering both flavor and health benefits.
As the demand for grain-free options continues to rise, expect to see more brands innovating in this space, delivering snacks that cater to health-conscious consumers without sacrificing enjoyment.
Expo West Highlights:
Everybody Eat® – coming soon!
Every Body Eat® exists to bring people together over a shared love of delicious food, regardless of dietary restrictions or preferences. They believe every body deserves a seat at the table – literally and figuratively. Did you know that more than 90% of food allergies and intolerances are associated with 14 ingredients. Every Body Eat® uses exactly ZERO of them (and no corn) to make delicious, flavorful, unforgettable foods that just about anyone can enjoy, regardless of dietary needs.
Siete Mexican Wedding Cookies
Grain-free Mexican Wedding Cookies by Siete are gluten-free and dairy-free, made from a blend of almond flour, pecans, powdered sugar, and cinnamon for all to enjoy. Siete Family Foods is a mission-based company that’s passionate about making and sharing real food, gathering together in authentic community, and advocating for healthier lifestyles among Latino families.
In conclusion, the offerings from both emerging and long-standing brands excite the highlighted snacking trends in 2025. As the world of office snacks and beverages continues to evolve, there’s never been a better time to explore the exciting variety available—from protein-packed bites and grain-free crunches to the comforting flavor of hojicha lattes and the nostalgic burst of Rocket Pop flavors. Whether you’re looking to boost your energy, support your wellness, or simply delight your taste buds, these trends invite you to step outside your usual routine and savor something new. So why not take a little culinary adventure at your desk? Your next favorite snack or sip might be just a try away.
We’re excited to see if these trends continue into 2026 and what new trends will emerge. Until then, snack on, friends!
Excited by any of these items and wish to see them available for your product mix? Send us your thoughts! We’d love to hear from you.
To find out more about our offerings or to book a tasting for your team, give us a shout here!
