Happy New Year and welcome to the continuation of our How-To Series!

We’re starting the new year off with a topic that has been brought to the forefront in today’s world – supporting local and minority-owned businesses. We hope that we can help you to choose to shop small business when you can throughout your day-to-day activities, starting with your own office pantry. We’re going to dive deeper into the why, how, and what of supporting local and minority owned-businesses in your workplace.

Why Support Small & Minority-Owned Businesses

With the prevalence of Covid-19, the way we shop and do business changed almost overnight. As we all have adjusted, the shopping industry and in particular small business has been hit hard. Statistics have shown that more than 60 percent of small business have experienced revenue loss in the past year. When you shop small, your purchase can have a major impact on that local business resulting in a positive impact on your community and boosting our national economy.

How to Show Your Support

Many small businesses have quickly pivoted to make their business more readily available in today’s market through contactless purchasing, delivery, and partnering with re-sellers like ourselves! We are so proud and excited when we are able to partner with small, local, and minority owned companies to help sell their product and spread brand awareness through your workplace.

Showcasing Some of Our Most Loved

There are so many unique local and minority owned businesses all around us who have adjusted their marketing and business to better fit the current lifestyle. We at Associated, love being able to find local and minority-owned brands and products that we can offer to you. Below please find a highlight of some of those brands and products. By adding them to your own pantry offerings, you are positively impacting their business.


Red Bay Coffee and Equator Coffees

Gr8nola and Siren Snacks

Bakeology and Dang Foods

Traditional Medicinals and Open Water

GoMacro and Banana Joe


Interested in exploring some of these fan favs? Give us a shout here!


Article by Carly Corippo

Carly Corippo

Some of you may already know Carly Corippo as your account manager, but she also has a strong background in nutrition. She earned her Bachelor’s Degree in Nutrition and Food Sciences from California State University Chico while working throughout the community in different nutrition and wellness focused internships. After college, Carly started working here at Associated and is your go-to gal for all wellness and nutrition related questions or tips!