Happy September everyone!
This month we are going to explore the future of food, and how this generation’s food choices are shaping the present and future. Millennials tend to get a bad rap for their seemingly narcissistic and “over-sharing” tendencies. But, millennials also choose to ask questions (is it local, non-GMO, organic, craft, etc.). By doing so, they are shaping our view on food and influencing a positive progression of which types of snacks are available to all.
Organic, Unprocessed & All-Natural
Millennials are more likely to choose the organic, unprocessed, all-natural option over fast-food or conventional quick-cook bites. This new focus is quickly transforming the strategies at which brands market and influencing popular choice snacks. A few of our brands that have been on the rise due to this change are:
- Larabar
- Mike’s Mighty Good Ramen
- Bakeology
Personal & Instagram Worthy
With the rise of social media and technology presence in the workforce today, brands are encouraged to market themselves on a more personal level – allowing this generation to relate to the brand more than ever. They need to stand out and be “Instagram worthy.” Some brands staying in line with these trends are:
- Michel Et Augustin Cookie Squares
- RX Bars
- La Croix
Attention Getters
Millennials are always looking to be the ones to find the next best thing. This fast-paced mindset has allowed for up and coming brands to gain attention faster than ever. Some of our brands that have benefited from this attention are:
- Bounce Protein Balls
- Gr8nola
- Wholesome Delish Fish
We have only begun to see the influence that millennials are having on today’s foodservice market, but I would predict that this trend will only grow and expand. I would expect for more “fast food” snacking options to switch from processed foods to all-natural and fresh choices. We can expect more manufacturers to rise within the local, organic, and “social media trending” categories. We can expect a positive progression of the future of food in the healthy category. That being said, I hope you will begin to notice what factors around you influence your own snacking habits throughout this month.
Happy Snacking!
To find out more about our offerings or to book a tasting for your team, give us a shout here!
Article Written by Carly Corippo
Some of you may already know Carly Corippo as your account manager, but she also has a strong background in nutrition. She earned her Bachelor’s Degree in Nutrition and Food Sciences from California State University Chico while working throughout the community in different nutrition and wellness focused internships. After college, Carly started working here at Associated and is your go-to gal for all wellness and nutrition related questions or tips!
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